This was first published in Business Plus magazine.
There
is no disputing the lasting legacies of Tony Ryan. The enormous Irish
aircraft leasing sector is one. Ryanair is another. But a reading of
Richard Aldous’ new biography begs the question: was he really such
a good businessman?
Truth
is, not everything Tony Ryan touched to turn to gold. An example was
one of his earliest non-GPA investments, the now defunct Sunday
Tribune newspaper. In 1983, Ryan agreed to fund the weekly’s
relaunch with Vincent Browne as editor. Ryan assumed that he and his
lieutenants could contribute their commercial wisdom towards the
paper’s eventual success. But little common ground emerged between
Ryan and Browne, who resented any interference in the conduct of the
newspaper’s affairs, causing Ryan to abruptly abandon his
investment.
Ryan
also took a disastrous punt at the Bank of Ireland, which he reckoned
could be hauled out of the eighteenth century and into the late
twentieth.
This venture came close to permanently clipping Ryan’s wings as he
staked everything he had to raise $80m from Merril Lynch to acquire a
5% shareholding in the bank. He demanded and received a seat on the
board, but in retrospect one has to ask, what on earth was he
smoking? As a buyer, lessor, and seller of aircraft, Ryan understood
many of the subtler aspects of worldwide capital funding like few
others. But did that make him an expert on retail banking?
There’s
no question that Ryan fondly imagined that his Midas touch, which saw
him transform aircraft leasing from a cottage industry to becoming a
key part of the repertoire of running airlines worldwide, could be
applied to almost any industry. But, as we see later, it didn’t
apply to running an airline, and even his final stewardship of GPA
leaves his management talents open to serious question.
Ryan’s
hope of transforming Bank of Ireland into a more foot-sure and
profitable outfit from his perch on the board was soon dashed,
because he had (or was allowed) little influence. The value of his
shares nosedived and he dumped them for little more than half what he
originally paid, leaving him in debt to Merrill to the tune of $35m.
There is more than a hint in Aldous’ biography that the overhang of
this debt may have warped Ryan’s thinking and led to the mayhem
which preceded, and indeed followed, GPA’s failed IPO.
Tony
Ryan’s outstanding business achievement was GPA, the aircraft
leasing company he established as a joint venture between Aer Lingus,
his former employer, and London merchant bank Guinness Peat. Ryan
took it from an initial investment of £50,000 to a putative value of
around $3 billion in 1991. He grew GPA from a simple brokerage
operation to being one of the largest non-airline owners of aircraft
in the world, with a significant share of the international aircraft
leasing market.
Despite
having a bank as a major shareholder, Ryan largely blazed an
independent financing trail, and raised most of GPA’s working
capital in the form of debt, bonds or preference shares, augmented
ingeniously by the securitisation of lease packages. Despite being a
constant item on the GPA agenda and increasingly demanded by lenders,
the raising of additional equity finance was continuously put on the
long finger, an omission for which Ryan alone must shoulder the
blame.
In
1991 Ryan finally agreed that GPA must go public, though the timing
was unfortunate. In the aftermath of the first Gulf War, global
economies were slumping and aviation was tanking. What would have
been a sell-out proposition a year or two earlier now looked like a
bad idea. For a raft of reasons, the IPO, even at $10 a share (Ryan
had wanted more), was greatly undersubscribed and was pulled by Ryan.
Buried
within the small print of several major financing deals for some of
the $12 billion worth of new aircraft GPA had ordered were covenants
that required the raising of fresh equity. Without the IPO, these
were triggered and lenders headed for the exits. Before long GPA was
circling the wagons as cash dried up. GPA’s days as an independent
aircraft leasing company were numbered and it was snapped up by GE’s
leasing arm.
Ryan
had been depending on the IPO to make him a rich man and without it
he couldn’t pay back his debt to Merrill Lynch. Fortunately some
clever bargaining by Ryan, astutely aided by his new sidekick Michael
O’Leary, saw Ryan’s remaining major asset, shares in Ryanair, put
beyond Merril Lynch’s reach, and the debt was bargained down to a
mere $4.5m.
At
the time, Ryanair wasn’t worth much anyway. The startup airline
that was set up to compete with Aer Lingus on the Dublin-London route
been lossmaking throughout the 1980s, requiring upwards of £20m of
Ryan’s cash to keep it afloat. Successive chief executives were
wheeled in to stem the losses, and it wasn’t until Michael O’Leary
took the helm that Ryanair turned into a money-spinner.
With
the benefit of hindsight, it is clear that Tony Ryan didn’t have a
strategic vision for Ryanair, except to keep ploughing in cash in the
hope that something would turn up. O’Leary, Ryan’s onetime PA,
devised a clear and highly successful vision for Ryanair. According
to Aldous, Ryan seems to have taken some convincing about the
airline’s new flight path of cheap and not cheerful. Relations
between the two were often soured as Ryan took trenchant issue with
some of O’Leary’s policies. For his part, O’Leary was
determined that Ryan was not going to cramp his style.
When
Ryan became chairman in 1995, O’Leary informed him that Ryanair
would be low cost “at the expense of style, charm and elegance”.
Ryan was also warned there should be “no distractions, no coups.”
When Ryan announced his ambition for Ryanair to move to a military
airfield in west Dublin, O’Leary publicly shot down the idea. Ahead
of Ryanair going public, Tony Ryan was replaced as chairman by
American tycoon David Bonderman. Although Ryan remained on the board
during the IPO and afterwards, he no longer played any significant
role in the airline’s affairs.
In
the end of course, the smartest thing Tony Ryan ever did was trusting
Michael O’Leary to lead Ryanair. As a result Ryan became enormously
wealthy and lived the high life until his death from pancreatic
cancer in 2007, at the age of 71.
Richard
Aldous paints an intimate warts-and-all portrait of a very combative
man who, from very humble beginnings, achieved greatness but not
without enduring severe setbacks along the way. The way Aldous tells
it – and his authorised biographer status gave him access to
papers not available to other writers - the stoic manner in which he
endured and survived those setbacks is as much a measure of the man
as the aggressively innovative way in which he carved out his
aircraft leasing empire.
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